How to Make Sure Your Site is Up-to-Date

Creating and launching a website is a great deal. However, if you think that once you launch a website, you’re done, you’re likely to miss quite a lot. A website requires constant care and regular updates.

Why is updating a website important?

There are several quite important factors why you should consider regular investments to your online presence. These factors are:

• Your rank by search engines. I bet you want to see your website on the first page of search results. Search engines “love” websites that are frequently updated as they consider that such websites provide more relevant and up-to-date content to the users. Moreover, over the time some links on your website may become a subject to link rot. If you don’t fix broken links regularly, search engines notice this and rate you lower.
• How people perceive your website. If people land on your website and see that the latest blog posts there date two years back, they are likely to think that your business is not active or even ceased to exist. Consequently, they would opt for your competitors that are more active on the web.
• Amount of interlinking. If you regularly post new informative and unique content, you’re likely to see people sharing it in social networks and linking to it on their websites. This is great for you in terms of SEO. However, if your great contents were created a couple of years ago, the rate if interlinking falls dramatically.

What are the three main vectors of website updates?

I hope you’re pretty much persuaded that updating your website is important. But how to approach it? Actually, there are three main types of website maintenance that you should regard. Let’s briefly review them, before we go into detail:

• Technical maintenance. No website is perfect, and over time your website is likely to encounter such issues as broken links, 404 Errors or missing media content. You need to regularly check for the appearance of such issues and fix them in order for your website not to lose its ranking by search engines.
• Updating your website content. For a high-ranking website, a lively, regularly updated blog section is a must. Moreover, you need to update other sections of your website, such contact details, testimonials, home page, etc.
• Keeping your website design up-to-date. Your great content won’t win over the hearts of your website guests if it’s presented on an outdated website that looks like a ghost from the past. Design accounts for the initial impression that your guests get on your website, as well as for their desire to keep coming back to it. Courstesy :  webresourcesdepot.com