A website must be a good representation about our business services and we should get business enquiries from our website. If these all are not happening, this is the time to re-design our business website. Ynot Infosolutions provides upgrade solutions that will absolutely convert the website into a professional-looking one.

User experience is poor when

Poor navigation – frustrated users will give up before they even reach the right content
Too much content – people are always in a hurry – keep it clear and concise
Excessive jargon – you need to speak in the language of your buyers, cut the acronyms!
Poor user journey – Your content doesn’t speak to buyers, or signpost them to offers & answers
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1. You Want to Create a Better User Experience
It deals with the emotional experience a visitor has when navigating through your website and how it aligns with their intentions. To improve the UX of your website you should: Understand your users’ behaviour, Think of the goal of your website and what action you want your visitors to complete, Implement the use of user analytics software, such as Hotjar, to keep continuously improving your site’s UX.

2. Your Website Just Doesn’t Work
Sometimes you haven’t optimized for the latest browsers, or you’re linking to old pages that no longer exist and were never properly redirected. These issues may seem small, but they play a significant role in the overall effectiveness of your website.

3. Your Current Website Isn’t Mobile Responsive
This should be a no-brainer. Living in today’s multi-screen culture, you need to make your website satisfies this behaviour. Plain and simple, if your website isn’t mobile optimized, chances are you’ll miss out on valuable leads and even customers.

4. You Need to Re-align Your Website with Your Marketing Goals
As your company grows and evolves it’s not uncommon for your sales and marketing goals to also evolve. Keeping your website aligned with those goals can be a tough task, but it’s an essential piece of digital marketing success.
Try reviewing your site quarterly to make sure it’s actually working towards your specific goals (i.e. increased traffic, leads, etc.). If not, it’s time to make some updates.

5. You Want to Optimize the Buyer Journey on Your Website
Your website is a key player of your sales team. It works around the clock to create a positive impression for visitors and deliver current prospects the vital information they need. That’s why it’s important to tailor your website to the specific buyer. A well-thought-out user journey takes into account your buyer’s journey and will keep them moving through your sales funnel.

6. You Branding is Outdated
Similar to your marketing goals, your company’s branding needs to be consistent with your website. If you’ve recently undergone a rebrand, you’ll want to update your site to reflect these changes. When updating your site keep in mind a rebrand isn’t just about your logo or colors, it also includes the content and language used on your site. You don’t want people to land on a page and think it doesn’t look or sound like it came from the same company.

7. You Have Outdated Third-Party Tools on Your Site
Most websites today feature third-party tools that give us the ability to add new functionality to our sites (very common on WordPress site). Some of the popular tools include eCommerce plugins, scripts to embed social media feeds, and exit-intent popups. While these tools add value to your site, over time they can become outdated for today’s standards and end up doing more harm than good.

8. You Want to Convert More Leads
Perhaps the appearance of your website is fine, but your website is still not converting prospects into leads or customers. If this is the case, consider revisiting your landing pages and calls-to-action (CTA), or conversion paths in general, to see where they are falling short. What do you think are some other signs its time for a website redesign? Let me know in the comments below!